I joined Sam's Club in 2016. It is an independent, membership-based business within the Walmart hub. With it's primary use case being selling variety of bulk grocery items, electronics and home goods, one of the primary ongoing initiatives is to make doing that simple and easy to accomplish online.

In comparison to the likes of Amazon, Sam's Club allows for multiple fulfillment (omnichannel) channels for an item. This means an item can be picked up in the store and shipped to home. This flexibility comes with a whole set of complex use cases and problems to solve.

Please reach out for detailed work samples.


Designing for e-commerce across omnichannel customer journeys has taught me to solve for complex systems outside just the digital space.

Selected projects

Redesigning Cart and Checkout
Reimagined the core parts of the online customer journey as a part of a backend migration. Explored a cleaner visual language while incorporating key business use cases.

A prioritized design system to show all the applicable promotions on a product throughout the online customer journey.

Bundled items
Simplifying the purchase flow for products that can be bundled with other products by the customer.

Order confirmation page
A cohesive experience for 'Thank-you' page resulting in actionable value and setting the right expectations for the customers.

Takeaways from this role

  • Defining the problem and the scope early on is key
  • Going broad with ideas is helpful but tracking progress is necessary
  • Get in front of users to validate ideas as soon as you can
  • Never stop trying new things and strategies

Read more here.