UX Designer at Walmart Labs

Improving e-commerce purchase experience

I joined Sam's Club UX team in February 2016 as a UX Architect. It is an independent business within the Walmart hub which is membership based. With it's primary use case being selling variety of bulk grocery items, electronics and home goods, one of the primary ongoing initiatives is to make doing that simple and easy to accomplish online.

In comparison to Amazon, Sam's Club allows for multiple fulfillment channels for an item. This means an item can be picked up in the store and shipped to home. This flexibility on the user's side comes with a whole set of complex use cases and problems to solve.

At the time of my joining, Sam's was (still is) undergoing a front-end platform migration. During this initiative, I helped reimagine end to end Cart to Checkout experience for Sam's Club's members.

Role

UX Architect.

Responsible for:

Team structure

Projects





Cart
Teamed up with a senior designer and a visual designer to redesign Sam's Cart experience as a part of code migration.

Case study coming soon.



Checkout
Worked through multiple use-cases spanning shipping and pickup to redesign Sam's Checkout experience as a part of code migration.

Case study coming soon.



Order confirmation
Integrated order confirmation experience from multiple scenarios such as pharmacy, member registration and successful order placement.

Case study coming soon.



Refer a friend to Sam's Club
Led the design for 'refer a friend' experience. This project involved bringing an externally existing page into Sam's 'Your account' ecosystem.



Promotions on Sam's
Leading the designs to showcase multiple promotions on a single item throughout the purchase journey.

Design process







Key things I learned



Read about these in detail here.