I joined Sam's Club UX team in February 2016 as a UX Architect. It is an independent business within the Walmart hub which is membership based. With it's primary use case being selling variety of bulk grocery items, electronics and home goods, one of the primary ongoing initiatives is to make doing that simple and easy to accomplish online.
In comparison to Amazon, Sam's Club allows for multiple fulfillment channels for an item. This means an item can be picked up in the store and shipped to home. This flexibility on the user's side comes with a whole set of complex use cases and problems to solve.
Working with product managers to capture requirements and use-cases
Prioritizing tasks and figuring out timelines
Solving interaction problems and conducting multiple reviews
Documenting designs and collaborating with Visual designers
Working with developers to make sure designs are implemented with Sam's styles and proposed interactions
I'm working on Bundles on Sam's Club at the moment. Here is the present experience. And here is what me and the team are proposing.
Cart, Checkout and Order Confirmation Pages
A 7-month long initiative to re-design these pages as a part of Sam's Club Pangea migration. Teamed up with senior designers to explore the clean visual language while incorporating specific business use cases. Here is a quick prototype showing the linking between the pages.
Case study coming soon.
Refer a friend to Sam's Club
Led the design for 'refer a friend' experience. This project involved bringing an externally existing page into Sam's 'Your account' ecosystem.
Promotions on Sam's
Leading the designs to showcase multiple promotions on a single item throughout the purchase journey.
Key things I learned
Spending more time on defining the problem and scope is important
Going broad and dirty with ideas is helpful but always track progress
Get in front of users to validate designs with real data as soon as you can
Keep your curiosity on the higher end and keep trying new things